MCS
Celebrating 40 years: Redefining identity for MCS Rental Software
In the competitive landscape of the rental industry, maintaining a strong brand presence is paramount. When MCS Rental Software approached us to commemorate their 40th anniversary with a refreshed logo, we embraced the challenge with enthusiasm and dedication. Our task was not merely to create a new logo but to encapsulate four decades of excellence while seamlessly integrating it with their existing brand identity. Our primary objective was to craft a logo that honored MCS Rental Software's rich history and evolution within the rental industry. Additionally, we aimed to infuse the essence of their existing branding into the new design, ensuring continuity and recognition among their clientele.
Our approach
Research
We delved into MCS Rental Software's journey, understanding their pivotal moments, milestones, and the values that shaped their identity over the years. We also analyzed their current branding elements, including the logo, color palette, typography, and visual style, to identify key components for preservation and enhancement.
Concept
Leveraging insights from our research, we conceptualized designs that seamlessly integrated the essence of 40 years of success with the familiarity of their existing branding. Experimented with various design elements, focusing on symbolism, versatility, and timeless appeal.
Design
Iteratively refined initial concepts based on feedback from the client, ensuring alignment with their vision and objectives. We paid meticulous attention to detail, striving for a balance between innovation and adherence to brand guidelines.
Integration
We carefully incorporated MCS Rental Software's established color palette into the new logo, ensuring consistency and brand recognition and seamlessly integrated elements from their previous logo, respecting the familiarity it held among stakeholders while infusing it with renewed significance for the milestone celebration.
The outcome
The culmination of our efforts resulted in a logo that not only celebrated MCS Rental Software's 40-year journey but also positioned them for continued success in the evolving rental industry. Harmonious integration of the existing brand elements helped maintain continuity and recognition among their audience. Enhanced visual appeal and versatility ensured adaptability across various applications and platforms.




