Titchfield Primary School
Inspiring excellence: Branding transformation for Titchfield Primary School
Embarking on the transformative journey of rebranding Titchfield Primary School was a deeply rewarding opportunity to breathe new life into their identity and ethos. This case study delves into the meticulous process of designing a cohesive brand that not only reflects the school's vision of 'We STRIVE for Success' but also embodies its core values of self-motivation, thinking, resilience, independence, valued collaboration, and emotional intelligence. Through a collaborative approach and a deep understanding of the school's community, we embarked on a mission to create a visual identity that would inspire excellence and foster a sense of pride among students, staff, and stakeholders alike.


Understanding the vision and values
To create a brand identity that authentically represented Titchfield Primary School, it was crucial to immerse ourselves in their vision and values. Through extensive consultations with school leadership, staff, and students, we gained valuable insights into the essence of the institution and its aspirations. The vision of 'We STRIVE for Success' served as our guiding principle, driving every aspect of the branding process. Each of the school's six key values - self-motivation, thinking, resilience, independence, valued collaboration, and emotional intelligence - was carefully considered and integrated into the brand identity, symbolised by the colourful, vibrant stars in the logo design.



