Following a major re-branding exercise, Verteda, previously Agilysys Europe, needed a new website to reflect the changes. With a hugely impressive client base it was important that the new image and site functionality retained customer loyalty whilst delivering cost-effective cross-selling opportunities and new client attainment.
Our solution was to create a website, using the Bootstrap framework, that was both responsive and customer-focused. By establishing typical user profiles and allowing those to inform decisions about the site structure, the new site has an emphasis on "sectors" and "solutions". These seemed to be the most natural query paths that visitors to the site would take. It also gave Verteda organic cross-selling opportunities. In addition, the new site fully supports all of Verteda's social media activites.
A crucial requirement of Verteda was an improved and simplifed CMS. We used Perch, a relatively new CMS but one which completely fulfilled the client's needs. This system gives in-house control to all of the website content as well as the flexibility to manage event registration, a core part of their business. As part of our ongoing partnership with Verteda we have provided them with CMS and asset management training and bespoke documentation ensures their ongoing overall management of the CMS.
Develop the brand further, into an online environment
The new site is rich in colour and faithful to their new brand identity, a far cry from their previous more monochrome presentation. As we look to develop the brand further into the online environment we hope that Verteda will be encouraged to extend these developments and style guides across other medias.
Along with other future developments, it is anticipated that a Case Studies area will be added to the site to market more effectively the strong client relationships that characterises Verteda.
Verteda attracts clients from all over the world within the hospitality sector. Having a website that is well-designed, functional, eye-catching and easily navigable is essential to the success of our business. Chemical Design has provided us with a site that incorporates all of these features and more. They have continued their relationship with us by providing a highly professional ongoing service, excellent advice and support.Heidi Healey, Verteda Solutions