A first-class re-branding for change agent WLC
WLC Consulting is a Change Agent enabling companies to improve business performance by empowering the people in their organizations. They pride themselves on being at the cutting-edge of change management and organisational effectiveness and felt that their current identity was out of step with these values. They wanted to update their brand, first online and then look at how these updates could be filtered across to their other marketing efforts.
In order for us to understand the branding message that needed to be communicated, we looked at the ethos behind WinLearnChange and those three elements that combine and join together to make up their company. We applied those elements to the design to create a distinct look and feel that makes the brand instantly recognisable to their audience. Their brand essence was a complicated mix of corporate and friendly, in a way that would make clients feel confident. This needed to be communicated in way that was authoritative, aspirational and exclusive.